Aniket De
Aniket De

GOBLU / WORKING STUDENT · COMMUNICATION DESIGN

The BHiveMaking complex work
clearer to see.

Product stories, partner milestones and seasonal moments. A collection of social media assets I created during my working student role at GoBlu.

Social communication
Illustration · Layout · Motion studies
A point of recognition, before the story begins.THE BHIVE / IDENTITY IN MOTION
01 / CONTEXT & CONTRIBUTION

One brand.
Different reasons to connect.

A product feature needs explanation. A partner milestone needs evidence. A holiday message needs warmth. The design changes with the communication task.

The communication challenge

The work spans chemical-management product messages, partner updates, training and industry events. Each post needs a clear entry point while remaining recognizably part of The BHive or its parent company, GoBlu.

My contribution

I created social media assets during my working student job at GoBlu. This selection brings together my product illustrations, post layouts and seasonal communication. The accompanying motion studies show how the artwork can extend into an animated portfolio presentation.

Role
Working student
Communication design
Scope
Product posts, partner stories,
events & seasonal assets
Portfolio focus
Hierarchy, visual consistency
& communication through illustration

THE VISUAL LOGIC

Recognition stays.
The tone adapts.

01

Make the subject visible

A phone, a report or a photograph introduces the topic before the supporting text is read.

02

Keep the message first

Prominent headlines and a dominant image establish a reading order. Secondary detail carries the context.

03

Design for the occasion

Teal supports product recognition; photographic layouts carry evidence; seasonal palettes give greetings their own emotional register.

02 / PRODUCT COMMUNICATION

Show the tool.
Ground it in real work.

The featured illustrations connect digital functionality to the factory environment. Familiar objects give technical messages a concrete point of entry.

Hover to play. On touch screens or with a keyboard, use Play motion. Each still shows the final frame.

The BHive app update post, final animation frame
01 / APP UPDATE · MOTION STUDY

A product update, in the hand.

The oversized phone anchors the composition in an everyday action. Factory forms behind it establish the industrial setting. The headline carries the update; the illustration makes its context visible.

The BHive InCheck report post, final animation frame
02 / INCHECK · MOTION STUDY

Turn a report into a clear visual story.

A large interface gives an abstract reporting task a recognizable form. The person establishes scale and interaction, while the surrounding buildings keep the message connected to factory work. The headline names the feature directly.

Original social artwork, presented here through recent portfolio motion studies. These animations extend the original static designs.

WHY THIS STYLE

Illustration makes the setting and action readable together.

Isometric building forms create depth without a crowded background. The phone and interface remain the focal points because of their scale and placement. Muted architectural colors support the brighter screen and headline instead of competing with them. Motion adds a second viewing mode; the complete composition remains available as a still.

Digital passport visual: a hand holds a BHive passport with a QR code in front of garments

PORTFOLIO EXTENSION / DIGITAL PASSPORT

A digital concept.
A tangible touchpoint.

A card held in front of garments gives the passport idea a physical context. The QR code becomes a recognizable access cue, and the product name remains visible on the card.

The illustration develops the same object-led approach as the app post: one familiar interaction introduces a technical service. This recent portfolio adaptation explores a further application of the visual language.

03 / PARTNERS & INDUSTRY

Let the evidence
lead the composition.

For partner and event communication, the visual task changes. Report excerpts and photographs establish the subject; a consistent layout connects each story to the brand.

03 / PARTNER MILESTONE

Give the reported result the spotlight.

A white card isolates the report excerpt against the teal gradient. The framing keeps the partner’s evidence prominent, while the message beneath explains the connection to The BHive. Figures belong to the quoted partner report, not to a measured outcome of my design.

04 / PARTNER STORY

Borrow recognition from the source.

The report cover is the main visual anchor. A restrained frame separates it from the background, and the supporting copy names the partnership. The layout gives the published material room to speak before adding the brand’s context.

WHY THIS STYLE

Stable framing connects different partner material.

The shared teal gradient, top-corner logo and inset report frame create continuity even when the source imagery changes. White space inside the frame distinguishes the evidence from the caption. This approach fits a professional audience because the visual emphasis remains on the partner’s published material.

05 / TRAINING RECAP

Put the people behind the platform in view.

The workshop photograph establishes a real learning setting. A darkened lower area gives the recap text contrast, and the thin teal rule creates a transition from photograph to message. Attendance figures are part of the original post copy.

06 / INDUSTRY EVENT

Make the occasion immediately recognizable.

The room and presentation screen provide the context. The logos connect the event to the product and company, while the lower caption explains the occasion. Photography is appropriate here because the event itself is the story.

WHY THIS STYLE

Photography supplies context that illustration cannot.

People, venue and presentation screens make the event specific. Repeated corner marks and a lower text zone keep the layouts connected. The photograph carries the detail; the caption supplies the takeaway. This is a flexible communication system across different source images.

View two more event applications +
07 / SPEAKER HIGHLIGHT

Focus the story on the speakers.

A closer crop gives the speakers greater visual emphasis. The caption identifies the subject of the talk, while the teal divider maintains continuity with the wider event series.

08 / EVENT COMMUNITY

Use scale to communicate participation.

The wide room photograph foregrounds the gathering rather than an individual speaker. The concise caption provides the event context. The same corner logos and divider connect this broader view to the speaker post.

04 / SEASONAL COMMUNICATION

Give the brand
a warmer register.

GoBlu’s seasonal posts use a softer illustration language. An occasion-led palette and one central motif give each greeting its own character.

09 / ORIGINAL HOLIDAY ASSET

A gift-led greeting with a familiar structure.

Stacked gifts turn the message into an immediate seasonal cue. The lavender field softens the tone, while the white headline and GoBlu mark retain a clear reading order. The dark base gives the illustration weight and keeps the composition grounded.

THE REPEATABLE IDEA

Change the motif.
Keep the reading order.

A greeting in the upper left, a small company mark in the upper right and a dominant illustration below create an adaptable structure. It allows seasonal variation while preserving the relationship between message, sender and image.

The three recent adaptations below extend the supplied holiday direction for this portfolio. They are presented separately from the original working student asset.

10 / ADVENT · PORTFOLIO ADAPTATION

Warmth through color and gathering.

Earthy brown and candlelight support the greeting’s emphasis on rest and renewal. The clustered arrangement creates one focal group, while the headline remains clear above it.

11 / EASTER · PORTFOLIO ADAPTATION

A lighter rhythm for a new season.

Patterned eggs and sprouting foliage make the occasion recognizable. A muted green field connects the image to growth; varied egg sizes create rhythm without changing the overall layout.

12 / GERMAN UNITY DAY · PORTFOLIO ADAPTATION

Make connection the central symbol.

Interlocking ribbon-like forms visualize togetherness. Blue gives the greeting a calm tone, while contrasting cream, teal and yellow help the individual forms remain legible within the shared motif.

05 / REFLECTION

Consistency is a decision.
So is knowing when to vary.

This collection shows how I adapt visual communication to different messages while maintaining clear hierarchy and recurring brand cues.

What the work demonstrates

Product illustration, typography-led layouts, photographic communication and seasonal variation. The range is connected by a practical design question: what should the viewer notice first, and what information needs to follow?

What I would evaluate next

I would compare headline readability at actual feed size, test alternative crops for event photographs and review how each format performs with its intended audience. The case study documents design decisions and deliverables; it does not claim measured engagement or business impact.

GOBLU / TWO COMPLEMENTARY CASE STUDIES

Kyna Intel explores identity building.
The BHive explores its day-to-day application.

Together, the projects show both the ability to develop a visual direction and the judgment to adapt communication across different types of content.