GOBLU · PRODUCT IDENTITY & COMMUNICATION DESIGN

Kyna IntelFrom a social brief
to a product identity.

As a working student in communication design at GoBlu, I proposed a new logo direction and developed an approved identity across icons and social assets.

Textile & fashion intelligence
Germany · Working student project

The brief: Build the product’s social presence.
My contribution: Logo proposal, iconography and social design.
Delivered: An approved direction and a coordinated asset system.

Industry intelligence, brought into focus.Kyna Intel / Identity in motion

01 / BRIEF, ROLE & REASONING

Make the product recognizable.
Make its value easier to explain.

Kyna Intel provides industry and supplier updates for textile and fashion professionals. GoBlu wanted to build the product’s social media presence and awareness. My initial task was to develop its visual communication for that channel.

The design challenge was to connect several product messages—updates, alerts, legislation and information resources—under one identity. Each post needed its own emphasis without feeling like a separate product.

MY CONTRIBUTION / WORKING STUDENT

I proposed the starting point, then built the system.

While exploring the product, I felt the existing wordmark could be more inviting. I proposed a new logo direction to the team. I worked back and forth with my manager on the direction and its execution. After approval, I carried the direction into iconography and social media assets.

This expanded my contribution from individual posts to a connected set of design decisions: how the name appears, how topics are represented and how each message sits within a recognizable layout. The feedback process helped me develop the proposal into work my manager was satisfied with, then apply the direction across the wider identity.

THE DESIGN LOGIC

Keep a point of recognition.

Retain the blue circle while changing the wordmark’s tone through capitalization and weight.

Give different messages the same structure.

Use a consistent palette, prominent headline and recurring logo placement to connect the social posts.

Give each topic a clear visual cue.

Use distinct symbols and illustrations to introduce the subject before the viewer reads the supporting copy.

02 / LOGO EVOLUTION

A more inviting
first impression.

The blue circle provides continuity. A change in typeface, weight and capitalization gives the name a different voice.

BeforeThin uppercase wordmark

AfterInitial capitals · stronger weight

WHY THIS CHANGE

I replaced the all-capitals treatment with initial capitals and a different typeface to make the name feel more approachable. The heavier letterforms give the name more visual emphasis within the circle. Retaining the original container allowed the change to focus on the voice of the wordmark. Approachability was the design intention; the visual comparison shows the decision itself.

03 / VISUAL LANGUAGE

Distinct elements.
A shared vocabulary.

The system combines a stable brand foundation with flexible topic imagery. The colors and typography repeat; the illustration changes to match the message.

01 / PRIMARY

Blue

#150FA8

The identity’s anchor.

02 / SUPPORTING

Lavender

#DED4FA

Lightness and contrast.

03 / SUPPORTING

Charcoal

#4B475F

Definition and depth.

Color values sampled from the supplied logo and icon artwork.

TYPOGRAPHY

FuturaBold

The geometric letterforms give the social headlines a direct, confident voice. A strong weight supports a clear hierarchy against the blue backgrounds, while generous space keeps each message distinct.

THE ICON SYSTEM

Complex subjects.
Recognizable symbols.

Sixteen environmental and social topics, connected through a consistent palette and expressive silhouettes. Scroll to explore the collection.

16 TOPICS / ONE SYSTEM

Skip to applications

Water

CO₂ emissions

Chemicals

Waste

Deforestation

Animal welfare

Free employment

Freedom of association

Health and safety

Child labour

Wages and benefits

Hours and overtime

Regular employment

Discrimination

Harassment

Corruption

04 / SOCIAL COMMUNICATION

One visual language.
Four ways to move.

The posts explain four different product benefits using the same hierarchy: logo for recognition, headline for the message and a dominant illustration for the topic. The motion studies extend this visual communication for the portfolio.

Hover to play. On touch screens, tap a post. Each still shows the final frame.

A REPEATABLE COMMUNICATION STRUCTURE

01 · RecognitionRecurring logo placement and blue background.02 · MessageA Futura headline that states the product benefit.03 · TopicOne illustration that gives the message a visual cue.

Kyna Intel daily updates social post, final animation frame — 01 / Daily updates
Making change visible
A refresh symbol gives the promise of current information an immediate visual cue.

Kyna Intel email alerts social post, final animation frame — 02 / Email alerts
A signal worth noticing
The bell turns supplier notifications into a familiar, direct message.

Kyna Intel legislation monitor social post, final animation frame — 03 / Legislation monitor
Giving policy a clear symbol
The gavel anchors a complex topic in a recognizable illustration.

Kyna Intel industry resources social post, final animation frame — 04 / Industry resources
Showing the depth behind the news
The newspaper stack translates a broad information base into a tangible visual.

05 / DELIVERY & NEXT STEPS

An approved direction.
A system carried through.

The team approved the logo direction, which I developed into a coordinated set of icons and social media assets. The project demonstrates my contribution from identifying a design opportunity through to producing the visual applications.

Identity

A redesigned wordmark that retains the circular blue mark.

Iconography

Sixteen environmental and social topics within a shared palette.

Communication

Social assets that connect individual product features to a consistent identity.

COLLABORATION & RESPONSE

Noticed online. Remembered in conversation.

I developed the work through ongoing exchanges with my manager, who was satisfied with the final result. The new LinkedIn campaigns received more likes and comments than earlier posts. During product demos, new clients mentioned having seen the campaign online—a qualitative sign that the communication was being remembered beyond the feed.

Project observations based on LinkedIn response and client comments during demos. These observations indicate recall; they do not establish that the campaign caused new client acquisition.

WHAT I WOULD VALIDATE NEXT

Test the system where people encounter it.

My next step would be to review the logo and headlines at mobile feed size, test whether the icons communicate their intended topics and compare static and animated posts against a defined communication goal. That would help distinguish a consistent visual system from one that demonstrably improves understanding or response.

Project scope

Original work: logo direction, iconography and social identity, developed during my working student role at GoBlu. The motion studies are a later portfolio extension. The outcomes described here are manager approval, asset delivery and my observations of the campaign response.

Kyna IntelFrom a social briefto a product identity.

Make the product recognizable.Make its value easier to explain.